Orfeón and ONErpm announce strategic digital distribution alliance to promote one of the most important catalogs of Latin American Music

Institucional

Photo: Courtesy of ONErpm

From left to right: Héctor Fernández (IT Director at Orfeón), Alejandro Barrales (Manager at Orfeón Discos & Shows), Andrés Graff Navarro (Director of Institutional Communications at ONErpm Mexico), Gustavo Gutierrez (A&R Director at ONErpm Mexico), Adriaan Glastra (Country Manager Mexico at ONErpm), Jaime Azcárraga (Director at Grupo Fórmula), Edmundo Monroy (CEO and General Director at Orfeón Records) and Valeria Morell (Sync & Music Business at Orfeón).

Orfeón Videovox, one of the most iconic and influential independent record labels in Latin America, announces a strategic alliance with ONErpm, a digital platform that, after a decade of evolution, has established itself as a comprehensive music label supporting artists around the globe. This partnership aims to strengthen and expand the digital presence of Orfeón‘s historic music catalog, considered one of the richest and most diverse in the region.

With over seven decades of history, Orfeón has been home to legends such as Pedro Infante, José Alfredo Jiménez, La Sonora Matancera, Lupita D’Alessio, Celia Cruz, Agustín Lara, Lola Beltrán, Toña la Negra, Marco Antonio Muñiz, Pérez Prado, Cepillín, Los Rebeldes del Rock, Grupo Cañaveral, Los Yaguarú, Tania Libertad, among many others. Its catalog spans thousands of recordings in genres ranging from bolero, ranchera, danzón, and mambo, to rock & roll, tropical, pop, children’s music, and romantic ballads—making it a cornerstone in the history of Spanish-language music.

Mr. Jaime Azcárraga, Chairman of the Board of Grupo Fórmula and its music companies, sees this as a significant opportunity for international growth.

“The alliance with ONErpm represents a decisive step in Orfeón’s digital expansion strategy. It allows us to amplify our footprint on digital platforms and develop new opportunities to connect with global audiences without losing the essence that makes our historic catalog unique,” stated Edmundo Monroy, CEO of Fórmula Music Group. “We are confident that ONErpm’s expertise in the digital market will further boost the visibility of our artists and the cultural value of their music,” he added.

Adriaan Glastra, General Director of ONErpm Mexico, commented: “At ONErpm, we are deeply honored to partner with Orfeón, an institution that has played a key role in preserving and promoting the music of our region. This alliance reflects our commitment to empowering rights holders by providing them with the tools to thrive in today’s digital environment.”

The joint effort will include the curation, remastering, and digital optimization of Orfeón’s catalog, along with relaunch campaigns designed to connect this invaluable music with new generations worldwide.

Andrés López, Regional VP for Latin Iberia at ONErpm, added: “This collaboration is a testament to the shared vision between ONErpm and Orfeón: bringing the richness of Latin American music to every corner of the globe. We’re excited to work together to maximize the impact of this exceptional catalog.”

This alliance not only celebrates the musical legacy of Mexico and Latin America, but also marks a new chapter in Orfeón’s global projection—reinforcing its role as a leading promoter of the continent’s cultural sound heritage.

About ONErpm
ONErpm is an innovative and dynamic technology and marketing company for artist development, with deep expertise in the music industry and a presence in 43 countries worldwide. It offers comprehensive services to creators and content owners at any stage of their careers. With a focus on marketing and A&R solutions backed by cutting-edge technology, ONErpm continues to establish itself as a key ally for artists of all genres on a global scale.