YouTube Shorts

A New Way To Find Fans

What’s up ONErpm Fam! We’ve got great news for all you TikTok and short-form video lovers! YouTube has hopped on the bandwagon and unveiled their latest feature “Youtube Shorts”.

What Are YouTube Shorts?

YouTube Shorts is a new vertical video discovery feed comprised of quick posts up to 60 seconds in length. Similar to TikTok, this fast and catchy content makes building an audience, driving engagement, and going viral easy. Every month 2 Billion users flock to YouTube to watch and enjoy videos and other forms of content. Although close, those are numbers we just haven’t seen on TikTok yet. 

YouTube Shorts is now out of beta, which means everyone has access to the Shorts posting feature in their YouTube app on their phone. If you’ve scrolled through your YouTube feed recently either on a computer or your phone, you’ve probably come across some of these Shorts, and our bet is a few of the ones you saw probably had millions of views. 

How Do I Take Advantage Of Shorts?

So let’s recap, Youtube Shorts is like TikTok but with a major audience upgrade. Plus, it’s on the same platform where your official music videos live, which just so happens to be the world’s second-biggest search engine. Also, you probably already have some audience there, since all your releases through ONErpm have been automatically populating your artist page on-platform. 

With Beta testing now over, you should see a new tab on YouTube’s mobile app that allows you to access Shorts. The ability to post is available for every creator on the platform already, and it’s surprisingly simple to do. All you need to do is include the #Shorts in your title AND your description of the video. If you’ve already had some luck on TikTok, Triller, or IG Reels you can start to repurpose that content in no time flat by migrating it over to your YouTube channel and reach a whole new curated audience. The jury is still out on whether Shorts will be a strong competitor to Reels and TikTok. Either this new form of YouTube content will explode in popularity and make the world’s most popular video site even more popular, or we’ll witness another Google+ fiasco. 

Get out there and start posting some viral content using #shorts!

Looking for more? Check out all of our Artist Guides here.


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